You may heard the news that Sears and KMart stores are in serious trouble and that many are closing. So what about the Craftsman brand that has been a part of Sears for so long?
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On January 5, Sears Holdings announced that it will sell the Craftsman brand to Stanley Black & Decker. Craftsman is and has been an important part of the Sears family for ninety years. And that’s not going to change. The research and development team at Sears and Craftsman will continue to develop new innovations that will be available exclusively at Sears and Kmart stores and online. However, as part of this transaction, Stanley Black & Decker will gain the rights to develop, manufacture and sell Craftsman-branded products outside of Sears and Kmart, which will make Craftsman products more broadly available in the USA and internationally.
Craftsman remains committed to maintaining the very best aspects of the Craftsman brand. You’ll still find the most high quality tools available at the best value, along with our exclusive lifetime warranty on Craftsman hand tools, which has been a hallmark of the brand for generations.
Sears will continue to have the most extensive range of Craftsman tools and lawn and garden products, along with the same trusted service you rely on. In addition to being sold primarily at Sears and Kmart, Craftsman will soon be available at other retailers nationwide.
Your membership in Craftsman Club will not change and we will continue to provide you with exclusive offers, tips and information to help you with all your projects.
Thank you for your membership and loyalty to Craftsman. We look forward to supporting makers everywhere and providing you with the tools you need for many more years to come
Source: Craftsman Club